Who We Are

Our Family of Brands

Icon Fan Favorites and Novelties Express

Pop Culture for Every Fan

With over 40 years of experience in retail novelties, Icon Fan Favorites and Novelties Express are a family of retail brands created to celebrate fandom and bring officially licensed pop culture merchandise to fans everywhere.

Together, the brands offer a growing selection of collectibles, buttons, patches, lanyards, stickers, enamel pins, apparel, gifts and other fan favorites featuring beloved characters and iconic pop culture franchises.

The Legacy of Children’s Palace

Our family of brands also includes Children’s Palace, an iconic toy-store brand remembered by generations of families for its unforgettable castle-style stores and memorable Peter Panda mascot.

Children’s Palace helped make visiting a toy store feel like an adventure. We are proud to carry that spirit forward with classic toys, nostalgic favorites, collectibles, gifts and special finds that bring back the excitement of discovering something special.

By bringing Children’s Palace together with Icon Fan Favorites and Novelties Express, our family connects the magic of classic toy retail with today’s officially licensed pop culture merchandise.

By bringing Children’s Palace together with Icon Fan Favorites and Novelties Express, our family connects the magic of classic toy retail with today’s officially licensed pop culture merchandise.

Children's Palace stores and history
Officially licensed pop culture merchandise

Officially Licensed Fan Favorites

Officially Licensed Fan Favorites is a growing portfolio of products spanning collectibles, buttons, patches, lanyards, stickers, metal signs, enamel pins, apparel, and more. Our products feature characters, stories, and franchises from leading entertainment companies and licensors, including Paramount Pictures, Warner Bros., Universal Pictures, Hasbro, and Mattel, bringing the fandoms fans love into everyday life.

Show Your Style in Style. Be Part of the Phenomenon!

INDEPENDENTLY OWNED.
FAN DRIVEN.

We’re an independently owned and operated business built by people who genuinely love pop culture, entertainment, and the fandoms that bring people together.

At Icon Fan Favorite / Novelties Express, our passion for fandom is at the heart of everything we do. From our retail teams to our warehouse crew and home office, our people bring the energy, creativity, and personality that make our business what it is.

We believe work should be fun, creativity should be celebrated, and everyone should have a place to bring their ideas and passion to the table. We’re here to celebrate the characters, stories, music, movies, games, and fandoms that people love—and to create a retail experience that feels just as exciting as the fandom itself.

Independent by choice. Fan driven by passion.

Our Values

Fan
First

Fandom is at the heart of everything we do. We celebrate what our customers love and create experiences made for fans.

Creativity &
Personality

We believe great ideas can come from anywhere. We encourage our people to bring their creativity, energy, and personality to work.

People &
Community

We value the people behind our brands, the customers we serve, and the communities and fandoms that bring everyone together.

Fun With
Purpose

Work should be fun, exciting, and meaningful. We take pride in what we do while never losing the joy that makes fandom special.